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Connected TV is Now the #1 Consumed TV Medium in America

Connected TV is Now the #1 Consumed TV Medium in America

Campaign Ad-Cloud Chief Product Officer & Co-founder Reed Smith breaks down the latest Nielsen TV Consumption Report and gets you Up To Speed on what it means to political marketers and campaign managers this Mid-Term.

Viewership Consumption

Nielson, August 2022


Connected TV




Broadcast TV

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Whether you’re an experienced media buyer or just stepping into the world of digital marketing, staying updated is paramount in the constantly shifting realm of TV advertising. Over the past four years, Connected TV (CTV) viewership has skyrocketed; establishing itself as a central focus for advertisers aiming to make a substantial impact in their media strategies.

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