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Connected TV is Now the #1 Consumed TV Medium in America

  • October 18, 2022
  • Up to Speed, Videos

Connected TV is Now the #1 Consumed TV Medium in America

  • CLICK TO WATCH
Campaign Ad-Cloud Chief Product Officer & Co-founder Reed Smith breaks down the latest Nielsen TV Consumption Report and gets you Up To Speed on what it means to political marketers and campaign managers this Mid-Term.

Viewership Consumption

Nielson, August 2022

35%

Connected TV

34%

Cable/Satellite

22%

Broadcast TV

Explore More Articles

Videos

Top 3 Ways Banks & Credit Unions Can Grow With Connected TV (CTV) & OTT Advertising

Bank and Credit Union Marketers… How are you growing business with Connected CTV / OTT Advertising? Our local and national advertisers are winning BIG with CTV Ad-targeting.

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Tori Witter March 22, 2023
Ad Creative

What is a bitrate & where do I find it in my CTV OTT creative?

A comprehensive guide to video bitrate for your CTV creative: what it is, why it’s so important for video quality, and how to export your media with CTV-quality bitrate.

Read More »
Tori Witter March 2, 2023
Home Improvement Case Study Image
Case Study

Home Improvement

OBJECTIVE 1 Reach the 28% of their target market that are not addressable by linear TV (Cord-Cutters) 2 Leverage TriAD CTV to increase measurable lead

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Tori Witter July 28, 2022

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