Top 3 CTV Creative-as-a-Service (CaaS) Providers

With 86% of households being reachable through Connected TV (CTV) last year, and the number of cable subscribers decreasing, many businesses are looking to leverage this trend and reach consumers through CTV advertising. However, creating a TV commercial has not historically been a quick nor an easy task; from studio lights and video equipment, to writing a script and hiring talent, to video production and video editing… There’s a reason it’s developed into an entire industry of its own. Go ahead and add CTV best practices and requirements into this mix and creating a high-quality, successful CTV commercial can seem impossible. This is where CTV creative-as-a-service (CaaS) providers come in, offering businesses a one-stop-shop solution for their CTV creative needs. CTV CaaS providers work closely with businesses to understand their advertising goals and target audience and then develop creative optimized for CTV platforms, often utilizing the business’s current creative assets. By leveraging the expertise of CTV CaaS providers, businesses can ensure that their CTV advertising campaigns are not only visually appealing, but also effective; while also freeing up their own resources to focus on other aspects of their business. In this blog post, we will take a closer look at some of the top CTV CaaS providers in the industry and the services they offer.