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Top 3 CTV Creative-as-a-Service (CaaS) Providers

Explore the world of Creative-as-a-Service (CaaS) with our blog post highlighting the top three providers who offer innovative and comprehensive solutions for all your creative needs, including design, content creation, and branding, allowing you to unleash your brand's full creative potential.
With 86% of households being reachable through Connected TV (CTV) last year, and the number of cable subscribers decreasing, many businesses are looking to leverage this trend and reach consumers through CTV advertising. However, creating a TV commercial has not historically been a quick nor an easy task; from studio lights and video equipment, to writing a script and hiring talent, to video production and video editing… There’s a reason it’s developed into an entire industry of its own. Go ahead and add CTV best practices and requirements into this mix and creating a high-quality, successful CTV commercial can seem impossible. This is where CTV creative-as-a-service (CaaS) providers come in, offering businesses a one-stop-shop solution for their CTV creative needs. CTV CaaS providers work closely with businesses to understand their advertising goals and target audience and then develop creative optimized for CTV platforms, often utilizing the business’s current creative assets. By leveraging the expertise of CTV CaaS providers, businesses can ensure that their CTV advertising campaigns are not only visually appealing, but also effective; while also freeing up their own resources to focus on other aspects of their business. In this blog post, we will take a closer look at some of the top CTV CaaS providers in the industry and the services they offer.
BEST FOR CLIENTS WITH A TIGHT BUDGET

Shuttlerock’s flat-rate monthly subscription service reinvents the digital creative process and provides marketers the ability to optimize their budget and quickly scale their creative output without sacrificing quality or time.

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Key Clients:

On Shuttlerock’s Website

BEST FOR CLIENTS WITH A TIGHT TIMELINE

Voted Digiday’s “Most Innovative Technology Platform”, VidMob specializes in turning your business’s existing assets into data-informed creative, uniquely designed and optimized for CTV advertising—in a matter of days.

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Key Clients:

On VidMob’s Website

BEST FOR CLIENTS WITH A LARGER BUDGET & FLEXIBLE TIMELINES

Genero’s end-to-end production platform connects you with their global network of creative talent for all aspects of the production process, from production companies and directors to copywriters and on-air talent to video editors and animators, and everything in between. The expert creative team will help you efficiently produce & scale your digital content to the highest-quality industry standards.

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Key Clients:

On Genero’s Website

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