Book Alex Smith To Speak At Your Credit Union Event
Co-Founder & Chief Strategy Officer at TriAD CTV
Insightful & Knowledgable
Credit Union CTV™ Strategist
Alex Smith, co-founder and Chief Strategy Officer of TriAD CTV, spearheads Connected TV (CTV) advertising with 20+ years of ad-tech and marketing expertise. Renowned for innovative solutions that revolutionize brand engagement, Alex’s technical acumen and strategic foresight drive TriAD CTV to set unmatched industry benchmarks. As a revered industry influencer and mentor, Alex champions TriAD’s mission to redefine the future of CTV advertising.
Audio Sample
Banking on Innovation, Massachusetts Banking Innovation Summit (2024)
Innovative & engaging
Credit Union CTV™ Topics
Banking on Innovation
Mastering Connected TV to Outsmart Regional and National CompetitorsDelve into the fast-evolving world of Connected TV (CTV), as TriAD CTV reveals strategies for banking marketers to effectively leverage CTV inventory. This talk covers precise targeting of pre-qualified and “in-market” audiences, offering actionable insights for banking professionals to gain a competitive edge over regional and national competitors. Learn essential tactics to stay ahead in the ever-changing landscape of banking innovation.
Unpacking CTV
A Modern Guide to the Connected TV (CTV) EcosystemIn today’s digital age, understanding Connected TV (CTV) is key to modern advertising. Led by Alex Smith, Co-Founder and Chief Strategy Officer of TriAD CTV, this session dives into CTV essentials, explains how it differs from traditional TV, explores the expanding CTV audience, and examines the impact of CTV on local and national viewership across generations.
Managing Up
Gaining Approval for Innovative Marketing in Financial InstitutionsInnovative marketing strategies can drive competitive advantage, but financial institutions often face resistance due to regulation, tradition, and risk aversion. This session empowers marketing professionals with strategies to gain internal approval for forward-thinking digital initiatives; using education and insights from experienced leaders. Learn to navigate team dynamics, build cases that resonate with stakeholders, and position innovative solutions without compromising job security.
The one line that stuck out to me was “What is the biggest problem(s) we need to solve?” This line made me think, and while I may use the line in a different context to how Alex used it in his presentation, I think it is an important question to ask and it will be the cornerstone to my budget and business planning session this year.
