Skip to content
  • Audience Targeting
  • Premium Inventory
  • Ad Creative
  • Measurement & Reporting
  • Stats & Trends
  • Industry News
BLOG
BLOG
BLOG

Marketers Are Shifting Linear TV Budget to OTT/Connected TV

  • September 1, 2021
  • Stats & Trends

Marketers Are Shifting Linear TV Budget to OTT/Connected TV

Tori Witter
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce suscipit ut sem ut scelerisque. Nunc tincidunt porta libero.

No Data Found

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce suscipit ut sem ut scelerisque. Nunc tincidunt porta libero. Fusce euismod, diam nec ultricies pellentesque, nibh massa eleifend neque, id sagittis mauris enim ullamcorper enim. Maecenas rutrum eu justo vel molestie. Vestibulum ultricies odio urna, quis vulputate magna euismod sed. Vestibulum nec justo sodales, rhoncus magna sit amet, malesuada ante. Aliquam semper est elementum erat efficitur molestie. Nam iaculis nibh eu fringilla mollis. Quisque rutrum nec ipsum et efficitur. Integer ac nunc tellus. Cras quis vulputate metus. In risus arcu, pellentesque ut nisl eget, accumsan auctor augue. Nunc ac libero sit amet lectus posuere mattis. Nam ut dui commodo, iaculis ante id, semper eros. Pellentesque sodales ut dui ac iaculis. Aenean semper, elit in hendrerit sollicitudin, ligula sapien vehicula ligula, sed tempus quam turpis a mi. Pellentesque augue elit, congue vel velit in, mattis laoreet tellus. Quisque cursus nisi risus, id lacinia ante maximus eget. Mauris porta nibh sed fermentum gravida. Nulla erat risus, tincidunt sed ornare sed, malesuada a turpis. Fusce aliquet facilisis odio ac finibus. Ut ut enim ex. Sed maximus, tellus eget faucibus viverra, tellus mauris viverra est, ut consequat quam enim vel risus. Nullam vel consectetur dui. Nullam fermentum fermentum nunc convallis egestas. Praesent elementum a diam in sollicitudin. Ut facilisis eleifend blandit. Integer nec quam dolor. Quisque at auctor orci. Nam consectetur eu dui quis lobortis. Morbi varius pulvinar dolor eget venenatis. Donec tristique in purus efficitur euismod. Suspendisse potenti. Sed eget aliquam turpis, mattis finibus erat. Mauris lacinia, mi sit amet elementum ornare, eros urna venenatis felis, vel vulputate ex augue eget elit. In dui sem, cursus id mattis ac, aliquam eget eros. Vivamus auctor dui non enim dictum, ac tincidunt urna mollis. Sed varius arcu ac quam rhoncus mollis. Nunc id ante vestibulum, suscipit nunc eu, dapibus ipsum. Curabitur ac tincidunt quam. Cras rutrum ligula sit amet lorem mattis, sit amet porta turpis fermentum. Quisque enim mi, faucibus eget viverra ac, venenatis ut nisl. Suspendisse potenti. Sed nec tortor id diam congue pharetra. Praesent sem turpis, dignissim vel iaculis varius, elementum a arcu. In at mi a arcu gravida facilisis a sed dui. Sed varius molestie erat sit amet sodales. Donec pellentesque porta nisl ac pulvinar. Suspendisse ultrices velit nec mi hendrerit sodales. Sed convallis mattis semper. Nulla dignissim dui at lectus gravida tristique. Vestibulum nec ante sit amet nunc iaculis varius. Quisque consectetur vel eros in hendrerit. Praesent sapien diam, ultrices quis dolor ut, mollis porttitor lorem. Mauris est purus, egestas posuere est sed, luctus dapibus purus. Etiam lobortis pretium tellus sodales mattis. Ut et orci fringilla ligula consectetur consectetur eget finibus libero. Vivamus neque turpis, semper in ullamcorper ac, euismod eu lacus. Duis luctus felis sed nisi aliquam posuere. Aliquam erat volutpat. Curabitur ultrices quam ac lacus sodales, et maximus risus congue. Praesent ac risus ante. Mauris interdum diam risus, vitae lacinia dui euismod vel.

Explore More Articles

Videos

Top 3 Ways Banks & Credit Unions Can Grow With Connected TV (CTV) & OTT Advertising

Bank and Credit Union Marketers… How are you growing business with Connected CTV / OTT Advertising? Our local and national advertisers are winning BIG with CTV Ad-targeting.

Read More »
Tori Witter March 22, 2023
Ad Creative

What is a bitrate & where do I find it in my CTV OTT creative?

A comprehensive guide to video bitrate for your CTV creative: what it is, why it’s so important for video quality, and how to export your media with CTV-quality bitrate.

Read More »
Tori Witter March 2, 2023
Up to Speed

Connected TV is Now the #1 Consumed TV Medium in America

CTV is now the #1 most consumed TV medium in America according to the latest report from Nielsen. Get caught Up to Speed with Reed Smith!

Read More »
Tori Witter October 18, 2022

Stay One
Step Ahead

Want to stay up to date on all things TriAD and CTV Advertising? Of course, you do!

Sign up to stay informed  »

Facebook Instagram Twitter Youtube
Platform Solutions
  • Connected TV Advertising
  • Audience Targeting
  • Premium Inventory
  • Ad Creative
  • Measurement & Attribution
  • Connected TV Advertising
  • Audience Targeting
  • Premium Inventory
  • Ad Creative
  • Measurement & Attribution
About
  • Privacy Policy
  • Terms & Conditions
  • Ad Policy & Guidelines
  • Careers
  • Privacy Policy
  • Terms & Conditions
  • Ad Policy & Guidelines
  • Careers
Copyright © 2022 TriAD CTV®
All rights reserved.
platform solutions

audience targeting
Better Audience Targeting = Better Results
premium inventory
Gain access to all CTV Inventory. Using One Platform.
ad creative

Commercials that convert

measurement & attribution
Dynamic, real-time reporting made custom for you

resources

blog
Stay on top of stats, trends, and news in the CTV world
the ultimate guide to ctv advertising
Everything you need to know about CTV advertising
contact us
Questions? We’re here to help!

contact us

Schedule a Demo

"*" indicates required fields

Name*
Company Type*

Demo Request

For priority access, optionally request a day and time that works best for your schedule over the next week. A team member will reach out to confirm within one business day.
Available 8am-5pm Eastern
Hidden