Introducing the New TriAD CTV Google Tag Manager Tag Template: Pixel Perfect Tracking!

Introduction

The TriAD CTV Product team is thrilled to announce the release of our own Google Tag Manager (GTM) community template: TriAD CTV Pixel. Our team has developed a powerful and user-friendly tag template that massively simplifies sophisticated conversion tracking for advertisers on our platform. With our template, your team can effortlessly integrate TriAD CTV conversion tracking & audience building with your existing GTM implementation, standardizing your conversion events through common triggers and variables. In this blog post, we will explore the features and benefits of the TriAD CTV Pixel GTM template and how it can supercharge your conversion tracking efforts for TriAD CTV campaigns.

Simplify Conversion Tracking

Accurate conversion tracking is the lifeblood of any successful digital marketing campaign. It enables businesses to measure and analyze the effectiveness of their marketing efforts, make data-driven decisions, and optimize their strategies accordingly. However, implementing conversion tracking codes can be a complex and time-consuming task for many. The TriAD CTV Pixel GTM template addresses this challenge head-on, offering a simplified and streamlined solution for pixel implementation.

Key Features and Benefits

1. User-Friendly Interface: Our template is designed with usability in mind. We understand that not everyone is a coding expert, which is why we leveraged the GTM templating framework that builds a user-friendly interface that allows marketers and website owners to seamlessly configure and deploy tracking tags without any technical expertise. You don’t need to be a developer or send instructions to one to get quality tracking in place quickly!
2. Plug-and-Play Setup: Manually adding code snippets in shared components (i.e. header/footer) works, but risks errors during implementation and requires more maintenance for advertisers’ web or analytics teams. We found that nearly all of our clients interested in online conversion tracking were, like most online brands, using GTM to consolidate marketing and analytics tags, effectively emancipating the marketing team from workflows that traditionally involved precious developer resources. Simply select the TriAD CTV Pixel template from the GTM Community Gallery, input some parameters, and our template takes care of the rest. It’s as easy as plug-and-play!
3. Dynamic Parameters: Our template leverages the power of event-based tracking with up to 9 custom (i.e. “dynamic”) parameters, allowing your business to easily capture and measure user actions at a much higher level of detail. Whether it’s form submissions, button clicks, downloads, or any other custom events, our template enables you to easily set up and track these events with custom payloads that the TriAD CTV ops team can use to curate fine-grained user audiences or qualify conversions.
4. Transparency and web security: GTM templates require the use of a sandboxed version of Javascript that is designed by Google’s engineers to prohibit unsafe code. Our template complies with that built-in bug prevention and adopters can easily see from the template’s description what the underlying code does.

Get Started with Our Template Today

We believe that advanced conversion tracking and first-party audience capture should be accessible to all advertisers, regardless of their technical expertise. The TriAD CTV Pixel GTM template removes the complexity and challenges associated with implementing tracking codes, allowing you to focus on what matters most—gaining valuable insights to drive your business forward.

To start using our template, simply visit the Google Tag Manager Community Templates Gallery and search for “TriAD CTV”. Click “Add to Workspace,” and you’ll get access to a one simple tag interface that can be used for both the base tag with an All Pageviews trigger and any conversion tags; you’ll add a few identifiers sent to you by the TriAD CTV team and any dynamic parameters, and you’ll be tracking right away. Our measurement team will be available to consult on best practices. It’s that simple!