Confused by all the buzzwords like CTV, OTT, linear, programmatic, addressable TV? You’re not alone.
Join us for a no-fluff, high-impact session designed specifically for credit union marketers ready to decode the fast-evolving world of TV advertising. We’ll break down the differences between CTV, OTT, cable/satellite, and traditional TV ad-targeting, and show you how to build a smart, scalable media strategy that reaches the right members at the right time.
Whether you’re just getting started or looking to refine your existing TV ad approach, this masterclass will give you the clarity, confidence, and tactical know-how to make smarter ad buys and drive better results.
The differences (and overlaps) between CTV, OTT, linear, and addressable TV 
How streaming TV ad-targeting actually works—and what makes it different 
Tips for avoiding wasted ad spend in fragmented TV environments 
Credit Union custom audience targeting options that drive new members, loans & deposits 
Real-world case studies of credit unions using TV advertising to grow