DON'T MISS YOUR SHOT!
REACH YOUR AUDIENCE DURING THE TOURNAMENT
Secure Your Media Placement by March 13 and be live for first-round action →
Secure Your Media Placement by March 13 and be live for first-round action →
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REACH YOUR AUDIENCE WHERE THEY WATCH
All Month Long
Elevate your brand by aligning with the largest college basketball event of the year. Our exclusive placements target your audience across every screen (living-room quality, desktop, and mobile devices) streaming live on all apps and channels. Plus, take advantage of precise geotargeting down to the zip code level, ensuring your message exclusively reaches YOUR audience during the games.
THE TOURNAMENT
By The Numbers
ABOUT THE AUDIENCE
Who Is Watching?
Demographics
Age Range
18-34 years old (Millennials & Gen Z) A core group, especially college students and young professionals
35-54 years old (Gen X & Millennials) High engagement, often following alma maters and major programs
55+ (Boomers) Casual viewers and alumni of participating schools
Gender Breakdown
Male (65-70%) Traditionally dominates the viewership
Female (30-35%) Growing engagement, especially among younger women and casual sports fans
Income Level
Middle to Upper Income ($50K-$150K) Many viewers are college graduates and professionals
High Income ($150K+) Business leaders and alumni with strong ties to their universities
Education
College-Educated (Over 60%) Many viewers have attended college, with strong alumni connections
Behavior & Lifestyle
- Sports Enthusiasts Passionate about basketball, college sports, and competitive tournaments
- Alumni Loyalty Strong school pride, even among casual sports fans
- Betting & Fantasy Sports High engagement in March Madness brackets, sports betting, and fantasy leagues
- Social & Community-Oriented Enjoy group watch parties, office bracket pools, and social gatherings around games
- Tech-Savvy Younger viewers are more likely to stream games and engage in real-time discussions online