How it all works in 2026 (without the alphabet soup): A clear breakdown of CTV vs. OTT vs. cable, plus where Hulu, YouTube TV, and the major streaming platforms fit—and how it’s all connected.
How to build the right audience: A practical approach to reaching qualified, high–lifetime value Gen X and Millennials with smarter targeting (not just broad demographics).
A repeatable, year-round campaign blueprint: The 2026 playbook for budget planning, creative best practices, flighting strategy, and the KPIs that actually matter—so you can launch, optimize, and scale with confidence.