TriAD CTV® is the leading streaming TV ad-targeting platform and the exclusive provider of Credit Union CTV™
TV Ad Placement
TriAD CTV has access to all CTV ad inventory which includes the ability to serve your ads across all channels and streaming apps including live, local, and national television, news, and sports
CTV Devices, like Apple TV, connect to your TV and provide streaming content via the internet.
1 of 4 CTV Distributer +CTV Distributers, like Hulu, are apps that provide streaming content to users (and ad space to advertisers).
2 of 4 TV Network +Networks, like NBC, provide the content streamed via the CTV device—and can have exclusive partnerships with certain streaming distributors and apps.
3 of 4 CTV Content +Content comes in the form of shows, such as the popular NBC show This is Us. This is where users will see your ad—when they pause or at scheduled commercial breaks, similar to traditional broadcast TV.
4 of 4How To Launch a Streaming CTV Campaign
Step 1
Meet with a CTV Strategist to develop a curated audience that is pre-qualified for your CU membership
Step 2
Select a Credit Union CTV™ Audience Activation Program(s)
Step 3
Set your budget, load your creative, and LAUNCH your campaign
Audience Activation Programs
All activation programs audiences are qualified first by individuals who qualify for your Credit Union Charter’s unique membership requirements, then additionally filtered by the activation program.
- Objective: Drive brand awareness
- Audience: Individuals who qualify for your credit union charter’s unique membership requirements
- Geotargeting: Set the geo that meets YOUR campaign needs
- Objective: Increase deposits and new member growth with checking & savings accounts
- Audience: Membership pre-qualified individuals who have recently moved, married, graduated, had a child, or started a new job
- Geotargeting: Set the geo that meets YOUR campaign needs
- Objective: Increase deposits and new member growth through CDs
- Audience: Membership pre-qualified individuals with specified net worth and income levels
- Geotargeting: Set the geo that meets YOUR campaign needs
- Objective: Increase sales and new member growth through auto loans
- Audience: Membership pre-qualified individuals who are actively shopping for a car or researching auto loan rates—further qualify by setting a minimum credit score!
- Geotargeting: Set the geo that meets YOUR campaign needs
- Objective: Increase sales and new member growth through mortgages
- Audience: Membership pre-qualified individuals who are actively shopping for a new home—further qualify by setting a minimum credit score!
- Geotargeting: Set the geo that meets YOUR campaign needs
- Objective: Increase sales and new member growth through debt consolidation programs
- Audience: Membership pre-qualified homeowners or auto loan holders interested in refinancing AND individuals with large unsecured personal loans or credit card debt
- Geotargeting: Set the geo that meets YOUR campaign needs
- Objective: Increase sales and new member growth through business loan solutions
- Audience: Membership pre-qualified business owners or decision makers that are in-market for a business loan—further qualify by employee account / revenue / years in business!
- Geotargeting: Set the geo that meets YOUR campaign needs
- Objective: Increase current member sales and deposits
- Audience: Exclusively serve TV ads to your current credit union members
- Examples:
• Educate current members on CU values and available programs
• Increase share of wallet
• Engage non-active members - Geotargeting: Set the geo that meets YOUR campaign needs
- Audience: Want to build a custom audience to drive awareness to your unique products or services? No problem! With 300+ high fidelity data partners, our team is able to hand curate any target audience you need at no additional cost.
- Examples:
• New brand opening
• Exclusive new rate/product offerings
• Non-english speaking audiences
• Gen Z awareness & acquisition - Geotargeting: Set the geo that meets YOUR campaign needs
"But What About Creative?"
We've Got That Covered Too
Great TV creative doesn’t have to be complicated—or expensive. That’s why we work with our creative partner, RADL, to deliver bundled creative + media packages that pair member-first creative with targeted media, making it simple to launch campaigns that perform at every level. Whether it’s ready-to-go templates or fully custom live video production, there’s a creative solution for every audience, objective, and budget.
Featured Content
Your one-stop-shop for Credit Union CTV™ resources—articles, videos, and webinars curated for credit union marketers
Working with TriAD has been fast and low-key. Their Credit Union CTV solution is a great deal, and the back-end reporting is clean and quick to understand...
Edward B. VP Marketing