[WEBINAR] Redefining HVAC Outreach
September 14 @ 2pm EST

Connected TV Usage from an Age Group Perspective

Among all ages 18-34, 54% watch TV via a connected device daily, compared to 43% of ages 35-54 and 22% of ages 55+. While this stat confirms traditionally held beliefs on the 18-34 demographic it fails to address the continued, post-pandemic, increase in CTV viewership of those 35+.

In Q4 2020 35-49-year-olds watched 2 hours and 43 minutes of TV per day, which is more than double the time spent by the younger 18-34 demographic. The 65+ demographic watched 6 hours and 39 minutes of TV per day over that same period. Americans (ages 55+), who tend to be slower to adopt new technology, matched 18-34-year-olds in constituting 26% of the total time spent streaming, up from 19%. Those who still consider the only way to reach the 45+ demographic to be linear TV are increasingly becoming disconnected from the true reality.

Source: eMarketer, September 2021
Note: individuals who use the internet through a connected TV at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Source: eMarketer, September 2021
Note: individuals who use the internet through a connected TV at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Here at TriAD CTV this is just the type of information of interest to us. What type of information would you like to know? Click “get started” below and we’ll supply you with the answers you need to know to connect with your desired target market via CTV.

WHAT ARE YOU WAITING FOR?

Build Your Ideal CTV Target Audience

Explore More Articles

Stats & Trends

30 Need-to-Know CTV Stats and Facts

Whether you’re an experienced media buyer or just stepping into the world of digital marketing, staying updated is paramount in the constantly shifting realm of TV advertising. Over the past four years, Connected TV (CTV) viewership has skyrocketed; establishing itself as a central focus for advertisers aiming to make a substantial impact in their media strategies.

Read More »

Stay One
Step Ahead

Want to stay up to date on all things TriAD and CTV Advertising? Of course, you do!

Sign up to stay informed  »

Better Audience Targeting = Better Results
Gain access to all CTV Inventory. Using One Platform.

Commercials that convert

Dynamic, real-time reporting made custom for you

CTV solutions for auto dealers

CTV solutions for banks & credit unions

CTV solutions for healthcare

CTV solutions for home services

CTV solutions for insurance

CTV solutions for pharmaceutical

CTV solutions for retail

Everything you need to know about CTV advertising

Schedule a Demo

"*" indicates required fields

Name*
Company Type*

Hidden