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STATS & TRENDS
Connected TV Usage from an Age Group Perspective
Among all ages 18-34, 54% watch TV via a connected device daily, compared to 43% of ages 35-54 and 22% of ages 55+. While this stat confirms traditionally held beliefs on the 18-34 demographic it fails to address the continued, post-pandemic, increase in CTV viewership of those 35+.
Jeff Easley October 11, 2021
Marketers Are Shifting Linear TV Budget to OTT/Connected TV
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Tori Witter September 1, 2021
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