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February 12, 2021
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Home Improvement
OBJECTIVE 1 Reach the 28% of their target market that are not addressable by linear TV (Cord-Cutters) 2 Leverage TriAD CTV to increase measurable lead …
How to set-up and export your Connected TV (CTV/OTT) creative for optimal performance
A step-by-step guide for building your CTV creative file in Adobe After Effects and Adobe Premiere Pro.
Connected TV Usage from an Age Group Perspective
Among all ages 18-34, 54% watch TV via a connected device daily, compared to 43% of ages 35-54 and 22% of ages 55+. While this stat confirms traditionally held beliefs on the 18-34 demographic it fails to address the continued, post-pandemic, increase in CTV viewership of those 35+.
Marketers Are Shifting Linear TV Budget to OTT/Connected TV
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